Watch this video.
FORWARD WITH PASSION
This must be done in balance, though. I know of an organization who takes pride in setting unattainable goals in order to force their employees to try hard enough that, although they didn't quite reach the company standard, they [allegedly] did better than they would have if given a slightly lower goal. The justification for this was "if I ask you to write 10 accounts and you only write 7 because it is impossible to write 10, this is wonderful because if I only ask you to write 7, you will probably only write 5 because it is human nature to operate this way." This defeating mentality really beats up the employees and keeps the morale at a low.
"Lone Star" is an oxymoron. If a star is alone, it can't shine.